Curriculum focused on designers’ unique needs

Our program is crafted for designers to understand business on the ecosystem, company, and product level. After leveling up your business knowledge, you will learn how to extend your circle of influence.

The IHGI is a course that will make you a better designer, not a business person. The 6-week program covers all the relevant business topics for designers while honoring the human-centeredness that made you a designer in the first place. Each topic is explained through business rationale along with ideas for how to use them in your design work.

 
 

1. Business Empathy

Understand competitive arenas in which you operate, understand how competitors create value, and learn how to shape business insights.

  • Competitive Arena & Arena Trends

  • Competitor Research 

  • Value Chains

2. Business Strategy

Learn how great companies compete and how you can design a winning strategy for a product or venture. 

  • Porter’s Generic Strategies

  • Playing to Win

  • Blue Ocean Strategy

 

3. Business Models

Familiarize yourself with various business models and learn how to generate as well as test your own business models.

  • Business Model building blocks

  • Famous Business Model examples

  • Designing and testing Business Models

4. Prototyping with numbers

Plan a new venture or a product; estimate its potential, and create a rigorous testing plan.

  • Market Sizing

  • Business Case design

  • Calculating business impact of design decisions

 

6. Design your impact

With a guest lecture of Daniel Burka (ex-Google Venture design partner) and Andrea Mignolo (President at IxDA), you will learn how to extend your circle of influence.

  • How business decisions are made 

  • Measuring and showing the value of design decisions

  • Creating and sustaining relationships with business leaders

5. Business & Design Metrics

Use Hypothesis-Driven design to implement business and design metrics to measure the progress of your work.

  • Intro to most important Business Metrics

  • Design Metrics Canvas

  • Hypothesis-Driven Design