Curriculum focused on designers’ unique needs
Our program is crafted for designers to understand business on the ecosystem, company, and product level. After leveling up your business knowledge, you will learn how to extend your circle of influence.
The IHGI is a course that will make you a better designer, not a business person. The 6-week program covers all the relevant business topics for designers while honoring the human-centeredness that made you a designer in the first place. Each topic is explained through business rationale along with ideas for how to use them in your design work.
1. Business Empathy
Understand competitive arenas in which you operate, understand how competitors create value, and learn how to shape business insights.
Competitive Arena & Arena Trends
Competitor Research
Value Chains
2. Business Strategy
Learn how great companies compete and how you can design a winning strategy for a product or venture.
Porter’s Generic Strategies
Playing to Win
Blue Ocean Strategy
3. Business Models
Familiarize yourself with various business models and learn how to generate as well as test your own business models.
Business Model building blocks
Famous Business Model examples
Designing and testing Business Models
4. Prototyping with numbers
Plan a new venture or a product; estimate its potential, and create a rigorous testing plan.
Market Sizing
Business Case design
Calculating business impact of design decisions
6. Design your impact
With a guest lecture of Daniel Burka (ex-Google Venture design partner) and Andrea Mignolo (President at IxDA), you will learn how to extend your circle of influence.
How business decisions are made
Measuring and showing the value of design decisions
Creating and sustaining relationships with business leaders
5. Business & Design Metrics
Use Hypothesis-Driven design to implement business and design metrics to measure the progress of your work.
Intro to most important Business Metrics
Design Metrics Canvas
Hypothesis-Driven Design